ROXAS City Mayor Ronnie Dadivas led the distribution of 17 “bigasan” livelihood kits to the benefi ciaries of the “Pangkabuhayan sa Pagbangon at Ginhawa” (PPG) program of the Department of Trade and Industry (DTI) Provincial Offi ce recently at the Robinsons Place in Barangay Lawaan here. Coincidentally, Dadivas has championed the rice assistance dubbed “Bugas Para sa Roxas” as part of the food security initiatives of the city government amid the COVID-19 pandemic.
“This is a project close to his heart that is why we, at the DTI, support the mayor’s advocacy of bringing rice to every family,” said DTI provincial director Ken Queenie Cuñada.
The PPG is a livelihood seeding and entrepreneurship development program or microenterprises, prioritizing areas aff ected by calamities, including armed conflicts and health disasters.
It is a postdisaster response mechanism that aims to accelerate the recovery of aff ected businesses
and communities by giving them livelihood assistance and
entrepreneurship programs.
The awarding and distribution of the livelihood assistance was in time with the opening of the fi ve-day DTI gives 17 ‘bigasan’ livelihood kits Micro Small and Medium Enterprises (MSME) Week Trade Fair in the mall.
“We have to reinvent, adopt innovative ways and strategies for us to move and turn this challenge into an opportunity,” Dadivas said, referring to the COVID-19 pandemic that has aff ected the MSMEs and the business sector.
He also underscored the help of the digitalization which opened the doors for e-commerce that expanded the market and clients of the MSMEs. The trade fair coined “Estilo” was participated in by
39 exhibitors.
The MSME Week celebration in the province kicked off , July 15, with a motorcade around the major thoroughfares in the city. (PIA Capiz)
