ROXAS CITY—A new logo for the Provincial Tourism and Cultural Affairs Office (PTCAO) was launched on Sept. 2 as a part of its branding and the Provincial Tourism Month.
The logo posted on the PTCAO Facebook page features an image surrounded by the full name of the provincial tourism office.ripples in green.
The ripples represent Capiznon culture and the resonating impact thereof in and out of the province.
The logo’s shape was inspired by the Capiz shells and the bulak sang labog seen mostly in the Panubok artistry of the Panay Bukidnon community.
Waves represent the infiniteness of the sea which reflects Capiznons’ untiring and firm dedication to bring pride and honor to the province of Capiz.
At the middle, is the heart of humanity which causes all the movements, the bearers of heritage and culture, the changemakers, and the province’s hope for the future.
Other symbolism seen are the mountains which is the home of Capiz’s indigenous people; the heritage shaped in that of the Dakung Lingganay in which the sound thereof resonates with the Capiznon people to act upon their responsibility to preserve Capiznon cultural heritage; ripples heading to the right representing the Capiznon people who work to preserve its culture, defines the culture, and has the responsibility to help the province progress; and ripples facing downward representing the sea as Capiz waters holds one of the best seafood in the Philippines and has coastlines and diverse marine resources.
Now being used by the office for all cultural and tourism-related materials, documents, and merchandises, the new logo can be seen on the Capiz Tourism and Cultural Affairs Facebook page. (Ralph John Mijares)