Experience our roots, remixed!
Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.
From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.
This June, your most-loved SM City Roxas brings all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation.
Whether you’re bonding with your barkada, hunting for your next food obsession, or showing off your own Pinoy vibe online, SM City Roxas is the place to Gala To The Max this Independence Day.
Celebrate culture with the community
The celebration officially kicked off with special Flag Raising Ceremony today, June 12, setting the tone for a day filled with Filipino pride and youthful energy. The ceremony was attended by government officials, uniformed personnel, and socio-civic groups.
From June 12 to 14, the Super Pinoy Sale brings exciting deals and sulit finds across participating SM malls—making it the perfect time to refresh your wardrobe, upgrade your essentials, or discover something new while celebrating local culture.
Meanwhile, pickleball enthusiasts can play at the Transport Hub, bringing together movement, community, and Filipino pride in one high-energy celebration this Independence Month.
Feel the energy of modern Pinoy culture
Music lovers can also vibe to the sounds of local talent at Pinoy Jam: Viral Ang Tunog, where live performances transform your most-loved SM City Roxas into a celebration of Filipino music, energy, and youth culture, creating a maxed-out experience filled with homegrown talent, community spirit, and Pinoy pride.
This Independence Month, celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours.
Experience modern Filipino culture and make memories only at your most-loved SM City Roxas.
